This study is aimed at ensuring the media leads by example and practices good governance, which is gender sensitive in order that gender equality is realized in all spheres of the society. This study was confined to Kisumu, the third largest city of Kenya. It has a population of about 700,000, where women make up 75%. The commonly spoken native language is Luo, Kiswahili and English are national and official languages respectively. The key economic activity here is fishing besides little farming. Literacy is at 60% with that of women only covering 24% English is the medium of instruction at learning institutions, Girls' school dropouts' statistics is higher than in other regions. Liberalization of Kenya's economy has seen its media industry diversify and grow. Kenya has several news media: five major newspapers, more than twenty frequency modulated (FM) radio stations, five television (TV) stations and several alternative media. The state owned media is the only nationwide broadcaster.
